Case studies
Advertising Effectiveness & Evaluation
Our pioneering work in advertising effectiveness & evaluation has been recognised by the Market Research Society with their 2009 award for Advertising and Media Research
Brand Health Evaluation
The story of how TV channel UKTV G2 became Dave and the centre of attention, rather than just another face in the crowd, is a testament to the value of a strong client relationship and effectively delivered research insight.
Media Consumption & Engagement
This, the first industry-wide, in-depth study revealing the mechanics and power of using TV and online advertising together provides the first robust proof of this principle and demonstrates quantitatively how much more powerful combined campaigns can be