What Makes Us A Boutique?

We simply don’t do off-the-peg. We take a bespoke approach to every single project, work in close collaboration with our clients, and take pride in being one of only a few truly integrated qual/quant research agencies. And we’re specialists; Optimisa is the go-to agency for the UK services sector.


The service sector specialists

The defining quality of a boutique is specialisation – and Optimisa is a recognised authority on the UK services sector. Specifically, we focus on the big five consumer and business services: financial; public; household; media; and retail. Whatever your brief in these sectors, we can answer it!


Made-to-measure, not ready-to-wear

Every single brief is unique and every project we design is bespoke. Guided by close collaboration with our clients, deep sector knowledge and a proven ‘Success Drivers Framework’, we make to measure every project for the optimal result. Then, we draw on our vast qual and quant arsenals as required.


Your partners in research

Our business is built around our clients and powered by active key account management. Fine words, but what do they mean? They mean immersion in your organisation, a dedicated qual/quant team, premium servicing and - in true boutique style - quality outputs that will make you look great!
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