Why did we contact you?
If you have been contacted by one of our call centre interviewers it means that we are trying to conduct a research interview with you on behalf of one of our clients. The following information should help to answer any questions you may have about our call.
Who are Optimisa Research Ltd?
Optimisa Research Ltd is an independent market research agency with offices in Leeds and London.

Each month Optimisa Research Ltd calls approximately 100,000 people to conduct telephone interviews for a variety of client organisations on many different subject matters. You can verify that we are a bona fide market research agency by calling the MRS (Market Research Society) on Freephone 0500 396 999.

Why did you call me?
We may have called you because you are the customer of one of our clients. Our client will have provided us with a list of their customers to contact.

Alternatively, your number may have been generated randomly by a computer to enable us to conduct surveys across all regions and types of households to give a representative sample of respondents across the country, particularly when conducting opinion polls.
My telephone number is ex-directory and/or I am registered with the Telephone Preference Service (TPS) so you should not have called me...
When contact lists are provided by our clients, sometimes customers registered with the Telephone Preference Service (TPS) or listed as ex-directory still get called. Legally, we are allowed to do this. There is no legal requirement to screen research samples against the preferences services (such as the Telephone Preference Service) when conducting market research.

TPS is there to prevent unsolicited sales calls. A market research survey is not a sales call.

Ex-directory status means that a named customer cannot be traced through telephone directories. In itself it is not a reason to not contact a customer for research purposes. If companies did not contact ex-directory customers for feedback then any market research they commissioned would not be truly representative of their customers. This is why customers who are ex-directory are sometimes included in the contact lists we are provided.
If I take part in a survey for you, will someone try to sell me something?
No. We are simply collecting information to aid our client in improving service standards and/or to gain an insight into your views. At no time will we try to sell you something as a result of participation in one of our surveys and we will also never pass any of your details to a third party.
Any further questions?
If you have any further questions please contact us on 0844 245 65 95 or email info@optimisaresearch.com and we would be happy to advise.
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